Prepare for Take Off
Apex Executive Jet Center is a full-service fixed base operation (FBO), conveniently located in central Florida with the ability to handle a wide array of customers from International flights to military and commercial aircraft. Apex serves as the perfect gateway for flights to and from the Bahamas, Caribbean and South America. In addition, Apex offers premier hangar and office space, commercial and military aircraft handling and fueling services at U.S. Customs.
The CEO wanted to modernize the brand and knew of Ballyhoo’s expertise in brand development through his professional network. Impressed by our work, he hired us to complete the task of refreshing Apex’s visual footprint.
The company had extensive assets that included their existing logo, so they desired a simple refresh rather than an overhaul of the mark. The charge also included development of a new website and branded marketing materials .
Brand Tools Take Flight
Ballyhoo rose to the challenge by creating a suite of tools Apex could use to market their business. Our team collaborated on a logo refresh that incorporated insight and direction from the client while also infusing more color into the brand pallate. Ballyhoo was able to leverage the high-quality images from a recent photo shoot Apex produced and utilize the beautiful photography throughout the visual design. We also overhauled the company website, building in a content management system and updating the visual design to ensure brand consistency.
Ballyhoo packaged a redesigned logo, presentation template, social media templates, info template and website that allowed Apex to go to market with a refreshed and unified look.
Landing the Look
Apex is in an industry with a more traditional design sense. The suite of tools and the website Ballyhoo designed substantially elevated their standing in the marketplace and let them soar above their competitors. The new visual design gave Apex a more progressive and sophisticated style while highlighting their services and commitment to customer service.
— Kyle Eiserer