Growing Graphic Design
BioSTL fosters collaborative efforts and builds regional infrastructure to achieve Saint Louis’ potential in biosciences, assisting partner organizations that are advancing aspects of the overall regional strategy. BioGenerator is a nonprofit subsidiary of BioSTL that creates, grows and invests in promising bioscience companies and entrepreneurs in the Saint Louis region. The firm’s work spans the early-stage startup lifecycle of companies within the health and plant sciences. Since its formation in 2003, BioGenerator has invested in over 65 startup companies.
BioSTL and BioGenerator were looking for a set of comprehensive branded materials. This new LTF (look, tone and feel) would be inspired by the recently launched BioGenerator website, yet be in the same family as the BioSTL branding. Once the look was established, they needed the tools to effectively update their communications without engaging an agency every time.
Ballyhoo has an extensive background in updating brand materials through graphic design and creating new tools to help a company tell their story. Our knowledge of communication tools allowed us to look at BioSTL’s current materials and make template suggestions that would allow them to be more self-sufficient.
We knew the overall look of these brands would be classified as a family, but the individual companies required their own set of attributes that made them unique: colors, art and style. Ballyhoo was able to create PowerPoint and Word templates for executive presentations, nametags, case studies and fact sheets. The templates provided a consistent look across the pieces while allowing the client to be self-sufficient in making updates to fit the audience.
Graphic Design Green Thumb
After creating designs for both BioSTL and BioGenerator that collectively worked together, Ballyhoo delivered the templates and tools to their internal teams.
Based on the success of the project, Ballyhoo began a long-term partnership with BioSTL and BioGenerator and has worked on a variety of projects, including executive presentations for many of their startup companies.