Counting Each Woman
The Chicago Network (TCN) is an organization of Chicago’s leading professional women. Their more than 450 members are at the forefront of Chicago’s business, professional, cultural, nonprofit and educational communities. As a network, they connect with each other for professional and personal growth, to advance their civic, business and philanthropic communities, and inspire and support the next generation of women leaders.
The Chicago Network Census monitors the progress of women in the boardrooms, executive suites and as top earners in Chicago’s 50 largest publicly reporting companies (The Chicago 50). Since its inception in 1998, the Census has reported both significant growth in the role of women at the most senior levels of the city’s companies, as well as a notable lack of momentum in certain categories. Each year the data distills complex information and trends into a story of female professional advancement.
Designed Data Snapshot
TCN regularly shared their Census as a basic PowerPoint document. The PowerPoint contained complex data and details across many charts and graphs. They were looking for a way to add visual interest to the story while also gaining additional media coverage for this important data-rich report.
Ballyhoo met with TCN to learn about their story and how they wanted to make it part of a larger conversation among executives and corporations. Ballyhoo proposed that TCN actually condense the information to several key takeaways that would grab the media’s attention and use that snapshot data to create a dynamicc interactive infographic. The interactive infographic became the perfect tool to share with media.
Ballyhoo was able to build additional use into the solution by designing the interactive infographic as a navigational front page menu. This allowed for the main page to include the snapshots while the data-rich information could be accessed with a simple click to a spot further in the document where more detailed information could be found.
Media Coverage Expands Story
The TCN Census interactive infographic received growth in coverage from numerous local publications in the Chicago area. The organization has now adopted this navigational creative solution for subsequent years’ reports. According to our clients . . . “imitation is the sincerest form of flattery!”