Recognizing Graphic Design Needs
While the John C. Danforth Center on Religion and Politics is part of the greater Washington University brand, it has never created comprehensive brand guidelines. Fonts, color palettes, imagery and visuals were regularly inconsistent, offering no recognizable brand across the campus or to outside audiences.
They reached out to Ballyhoo to help audit their existing materials, find some common threads and create a brand roadmap to get a start on this consistent brand framework.
Branding Guidelines for Singularity
After meeting with the team at the Center to discuss vision and what they wanted to reflect and review existing materials, our team at Ballyhoo got to work. We were able to build branding guidelines that would help visualize their story and give them a brand refresh. They established a consistent font family, color palette and logo treatment that now serves as a guide for all communication materials developed for the Center moving forward.
Graphic Design Anchors Client
The client was extremely pleased to have user-friendly visual anchors and tools that would guide all future materials, allowing them to gain brand awareness and recognition within the University and for the work they do.