Partners Design Together
Dell Inc. is a computer company that empowers countries, communities, customers and people everywhere to use technology to realize their dreams.
Ballyhoo has partnered with Dell since 2011, working daily with executives on projects ranging from executive presentations, reports, videos, websites, events and all types of collateral materials across all our solutions offerings.
Dell wanted a partner to help communicate to stakeholders the findings of their Global Technology Adoption Index (GTAI) survey in a clear and visually engaging manner. Due to our long history with Dell, we were a perfect fit to help on the project.
GTAI Survey Graphics Tell A Story
Dell surveyed IT and business decision-makers of mid-market organizations around the world to uncover how they perceive, plan for and utilize four key technologies: cloud, mobility, security and big data. We worked with the team to create a series of clear, direct graphic imagery that captured key takeaways of the complex data-driven GTAI survey results.
A family of comprehensive infographics and smaller “snapshot” graphics were created to work as a group and as individual stand-alone pieces. This gave Dell the flexibility to share the appropriate information to bloggers and other media outlets as needed. These tools enabled Dell teams to cater their focus when talking one-on-one or with multiple key technology groups.
Visual Story Reaches the Media
Dell found success, being able to communicate the results at a glance and therefore were able to generate numerous media stories, including a piece on Forbes.com. Our GTAI survey infographics gave their data context and visual appeal.