After their merger, Dell and EMC embarked on their first co-branding campaign. They needed to unify the two brands and help the HR teams, executives and employees feel like they were one company. They also wanted to communicate that everything related to HR would now be in one convenient, easy-to-use place for all employees through a full spectrum of branding solutions.
Ballyhoo had become a trusted creative resource for various departments throughout Dell, but this was our first project with HR. The brand team knew we were “in the know” on the do’s and don’ts of the many brand nuances. Additionally, Ballyhoo had more than five years of experience working with Dell on different projects, corporate events and branding campaign development and rollout. We were able to bring a fresh perspective the internal teams were hoping for, making us a natural choice for creating a full spectrum of branding solutions for the HR project.
Two Phases, One Message
Since the Dell/EMC merger, the HR team had been working to unify their programs and most importantly the internal portal by which all employees access team information, employee benefits, etc. Dell initially envisioned a new branding campaign for HR. They wanted to make a splash with their internal team and make sure they had an identity that would stand out.
This is where Ballyhoo entered the story. We worked with the client to turn this into a full spectrum of branding solutions through a two-phase program launch. In the first phase, we developed a mark, look, tone and feel (LTF) and created a toolbox of campaign materials for the launch, including executive presentations, videos and branded collateral.
Phase two launched our digital solutions around the portal and messaging. The second phase also included planning for corporate event logistics and support. Ballyhoo was able to design and build all components in both phases with consistency in messaging across all media, helping HR to tell their singular story.
Unified Client Success
The client couldn’t have been happier with the end result. They even worked the Ballyhoo created branding into the website they were developing with another vendor.