Playing the Game
Dell is always growing and expanding its offerings. This time it was positioning themselves in the quickly growing gaming arena. Dell had recently completed a survey of those in the gaming community and wanted to share those insights to a wide-reaching audience. Ballyhoo is a long-term partner with Dell on their visual communication strategy and execution across business units so we were an obvious partner to help tell this story in a new way.
Taking Design to the Next Level
Dell came to Ballyhoo looking to produce a printed infographic highlighting the key findings of the survey. The results included new insights into the world of gaming, detailing who the gamers were and their interests while also using the infographic to shed some light on this expansive community.
As part of our process we spent time on discovery with the Dell team, learning about their goals and the context for the information they wanted to convey. During our discussions, the Dell team indicated a desire to expand the reach of the completed piece to consumers and other marketers, and also help strengthen their position in the gaming community. As Ballyhoo met with the Dell team and learned more about the project we suggested ways to bring more to the intended audiences.
Next Generation Infographics
We’ve seen the use of motion graphics, and, specifically those to explain complex content on the rise. Our teams worked to provide a solution that served multiple audiences across multiple outlets especially across social and other media platforms.
The Dell team agreed to move forward on the motion graphic and put investment behind it. The Ballyhoo team dove headfirst into the quick turnaround – both pieces produced, start to finish, in one week.
The pickup of the final piece, in both static and video, was extensive. The Dell team noted “the research group said that in the 1,000 surveys that they have done in the past year they have not seen anything like the video” approach and reach!