Same Event, Different Message
St. Louis-based financial services firm Edward Jones hosts a series of employee events throughout the year and wanted to bring continuity and efficiencies to how they presented their material while also allowing room for each event to stand on its own.
Historically, the events were treated as individual meetings, with their own individual look, tone and feel, often not aligning with the organization’s visual brand identity. This individualized approach was costly and created unnecessary “re-invention” of content and materials. The company needed a solution that would help deliver their key messaging and allow for more continuity from one conference to the next.
Individually Designed Cohesion
Ballyhoo was brought in to create an overarching presentation look that maintained a unified overall event brand congruent with the Edward Jones corporate guidelines, while also individualizing the events.
Ballyhoo designed each event with a unique primary color and architectural image of an Edward Jones building. The Edward Jones ‘yellow’ served as a cohesive color thread throughout all the event designs. Additionally, the core content for each event was designed in a way that overlapping content or presentations could move from one event look to another seamlessly without additional formatting time or expense.
Attendees and staff shared positive reviews for the professional and well developed design and appreciation for the dynamic and cohesive visual approach.