Updating Branding Design
Laird needed to refresh their overall brand and move to a more professional approach in their visual storytelling for corporate brand consistency.. They also needed someone to act as the brand steward. Inconsistent visuals, brand voice and materials created too many variables in the market and across the company. They wanted their brand story to be unified.
Holistic Branding Buy-in
Ballyhoo began our relationship with Laird five years earlier, when we were brought on to support their first-ever leadership conference. Following the success of our partnership at that meeting, we were pulled in to support various projects from corporate presentations to graphic design to video production and became the agency of record. As we worked with Laird to build these solutions, we were naturally creating corporate brand consistency across our materials. This made Ballyhoo the obvious choice to begin defining and owning this stewardship.
Laird charged us with defining their comprehensive brand standards, bringing existing materials into alignment and creating a visual roadmap to hold all materials in check with strategic guidelines. The roadmap included the typical basic elements such as logos and color palette and extended into fonts, photography guidelines, naming conventions, unique iconography style and video and digital specifications. We worked with corporate communications and HR and received buy-in from all C-level executives to ensure we were holistically representing the company brand.
Roadmap to Branding Consistency
We developed and defined the visual roadmap for the brand, as well as a guidebook from which all other materials continue to be weighed against. We continue to act as the overall brand steward for all internal and external communication materials to ensure corporate brand consistency in the visual story. We also work to oversee third-party brand compliance to ensure both vendors and internal teams are honoring the brand.