Stories Told Through Video Production
The Connected Vehicle Solutions division of Laird, with primary offices in both the U.S. and Germany, needed a video to showcase their connected car features and Laird’s role in these technologies. The video would be featured on their global website, at trade shows and in presentations. Laird is a long-standing client of Ballyhoo. We are a trusted resource to not only the corporate team but also to the various divisions across the company worldwide. Ballyhoo was able to jump in and manage the entire project from the story to the scripting, talent acquisition, production, video and audio editing to final delivery.
Ballyhoo had partnered with the Connected Vehicle Solutions team on a number of smaller projects over the years. However, this project was more high-profile, and they wanted to ensure it was on-brand, on-time and had a higher production value than many of the pieces they had handled internally in the past.
Enter Ballyhoo. The team was given less than a month to create a project that told this Laird story on-brand and on-message. Ballyhoo was able to draw on years of experience in video production and had access to post-production teams that brought the highest level of expertise to the project.
Ballyhoo dove in to get all parties aligned, script the video, secure approval from the necessary parties and manage schedules. We were able to schedule pre-production, filming and post-production work within the client’s timeline.
On-Time and Under-Budget Success
The Connected Vehicle Solutions division couldn’t have been more thrilled with the way Ballyhoo captured their messaging and told their brand story through their video. Not only did we bring the project in ahead of schedule, but it was also under budget!
— Cristina Cipriani
Product Marketing, Laird Germany / Connected Vehicle Solutions