Defining Communication Needs
The world’s most successful brands turn to the NPD Group to know what is selling, who is buying and why. NPD tracks more than a trillion dollars in consumer spending a year in the Americas and more overseas. NPD analytic solutions and advisory services help customers better understand their markets and customers; develop, price and market an appropriate product mix; uncover opportunities; manage categories; detect competitive threats; and grow their business.
NPD had already produced a traditional printed brochure for their new SLE (Store-Level Enabled Tracking) product, but they needed an electronic version with an interactive design that was engaging and easy to share and post.
NPD wanted a digital version of their brochure with an interactive presentation, but they weren’t sure where to go with it. They wanted to develop something that was a little more engaging to share with prospective new clients; however, they had a limited budget so the solution had to be cost effective yet highly engaging. So, of course, they called Ballyhoo for some fresh thinking.
After listening to the clients’ challenges and desired outcome Ballyhoo determined that the best solution would be one that brought the content heavy information to life and would show potential customers how they could use the SLE information to inform their decisions.
Digital Presentation Solutions
Ballyhoo and NPD knew the solution needed to be navigational depending on the clients’ needs. Ballyhoo went to the drawing table and developed an interactive custom illustration of a store scene that introduced the new SLE product service. NPD was thrilled with the interactive presentation and ease of use of the digital brochure.