In today’s world, cyberattacks are occurring on a regular basis, so securing your company’s information is critical. Rackspace has an innovative Managed Security Services Provider (MSSP) offering that provides the signature Fanatical Support® that existing customers have come to know and trust.
The Rackspace Managed Security team needed to market the group’s unique offerings to prospective clients. The Rackspace team wanted their product offerings to stand out from the clutter and be seen as something truly unique – with custom Rackspace sales packaging.
Presentation Packaged With Design
Knowing Ballyhoo could provide a creative solution to showcase the many documents and materials that were needed to tell the MSSP story, Rackspace reached out to the Ballyhoo creative team to step in.
Ballyhoo researched and developed several visual concepts and landed on a customized leather binder created specifically for the Rackspace sales packaging. Each content piece had a purpose and a place within the custom binder, with the centerpiece being a customized video player designed to showcase Rackspace capabilities in a more animated fashion.
Once again, Ballyhoo worked their magic and coordinated, designed and managed all the moving pieces to produce the final product – a perfectly packaged story.
Worldwide Design Solutions
The final product, specifically designed for the U.S. market, received such rave reviews that the Rackspace London office ordered another 100 units, customized with U.K. specific information. As they say, the proof is in the pudding:
— Larry Meyer
Director, Creative Services at Rackspace