Washington University in St. Louis was the host of the second of the three 2016 Presidential Debates. The John C. Danforth Center on Religion and Politics at Washington University was hosting two events, one pre-debate and a second shortly after the debate. The Center wanted to make sure their events would stand out visually from the multitude of branding surrounding the debate through creative event visual design. They also wanted to use the opportunity to gain awareness for the Center and ensure the visual story effectively portrayed the nature of their events.
Client Praises Standing Out
The first event the Center was hosting pre-debate was The Danforth Dialogues: “Envisioning the Future of Religion and Politics in America.” The event included a group of high-profile, exceptionally thoughtful and dynamic participants and attendees. Soon after the debate, the Center was hosting a second important event, the Jon Meacham Public Lecture.
Ballyhoo came on board to build on the previous visual brand work they had completed for the Center by creating the event visual design. The team designed a primary holding graphic that was both artistic and dynamic. The central design carried through to both events. This approach gave the Center flexibility for the future, allowing them to maintain a central look, tone and feel for their department-specific events while also allowing each of the occasions to carry a personality of their own.