Digital Media Solutions Engage Audiences
At Ballyhoo we offer solutions to tell our client’s stories in a variety of formats. Digital media is our most recent offering and has become a standard for companies that want to tell their story through cutting edge technologies.
Digital is more than a website and a few tweets. It’s a way to connect with your audience in an ever-changing media landscape. Digital media also allows for greater user engagement, personalization and live streaming to bring events and opportunities to audiences wherever they are.
Currently, mobile commerce comprises 30% of all U.S. ecommerce1 and 34% of online commerce is happening on mobile devices2. By 2020 there will be 6.1 billion cell phone users globally3. These trends demand brands have websites optimized for mobile and utilize custom applications and messaging to reach their audience in their hand.
Digital media and strategy is important for B2B organizations as well. On average, B2B researchers conduct 12 searches prior to engaging on a specific brand’s site4. Ensuring that your website, interactive displays and messaging are leading your audience to conversion and engagement with your brand is a leading priority with digital media.
A documented digital strategy that includes a comprehensive audit of current content, scheduling creation of new content and detailing a posting and distribution calendar helps you reach the right audience at the right time and in the right format. According to the Content Marketing Institute, 61% of the most successful marketers have a documented strategy, while only 2% of the least successful have one.
At Ballyhoo we take a methodical and strategic approach to helping clients plan and implement their websites or interactive projects. We can help with crafting and rolling out a communications plan that keeps your message creative and consistent across multiple platforms.
Our digital media strategy includes:
- Digital Audits
- Email Campaign Planning
- Social Media Planning
- Interactive Kiosk Development
- Website Refresh Design & Development
- Digital Platforms for Employee Communication
- Technology Platform Assessment and Evaluation
- Vendor Selection and Management
Is your digital communication reaching your audience? Let’s talk about where you want your story to go.
1 – Internet Retailer, 2015
2 – Google, 2016
3 – TechCrunch, 2015
4 – Google