Ballyhoo began our partnership with BioGenerator more than two years ago. They wanted to ensure their branding was aligned with BioSTL, their parent company. Ballyhoo developed branding guidelines and communication materials that ensured cohesive messaging across media for both companies. The BioGenerator team liked the approach and the level of professionalism we brought to the parent company’s communication work. They brought us in to work with their startups to create overall branding identities, corporate presentations and go-to-market tools with a more formalized look, tone and feel (LTF) to help secure investment.
BioGenerator, a nonprofit subsidiary of BioSTL, was formed in 2003 to create, grow and invest in promising bioscience companies and entrepreneurs in the Saint Louis region. The firm’s work spans the early-stage startup lifecycle of companies within the health and plant sciences. Since its formation, BioGenerator has invested in more than 65 startup companies.